Senior Retail Executive · Curriculum Vitae

Retail operations, trade and store network leadership across Australia.

25+ years leading national multi-site retail — across large-format and small-format stores nationwide. National operations, trade, VM, P&L and brand-led execution at Myer, Officeworks and Target Australia.

Portrait of Jason Koenitz
25+
Years senior retail leadership
7
Years in above operational competencies
3
National Australian retailers
AU-wide
Large & small format experience
Professional Summary

A career built inside the store, then scaled to the nation.

I'm an energetic and values-driven senior retail executive with over 25 years of proven leadership across highly dynamic, large-scale operational environments. I bring deep expertise in strategic planning, operational excellence, commercial performance, transformational change, and in-store execution — including apparel, footwear, accessories, VM and trade.

My experience spans both large and small format stores nationwide — from department store and superstore networks at Myer, Officeworks and Target. And, with additional national remits across operations, loss prevention, facilities, store format and profit growth this makes me an ideal candidate.

I partner closely with executive leadership teams — shaping long-term strategy, embedding KPI frameworks, and delivering enterprise-wide programs that lift productivity, customer experience and commercial results. I bring a strong commercial mindset: balancing cost discipline with growth, quality and service, and building high-performing teams aligned to shared goals.

Results through shared goals.

Capabilities

Where I create value.

Retail Operations Excellence

Setting the standard for in-store execution — service, VM, brand delivery and operational discipline across national networks.

Commercial Planning & Merchandising

Partnering with merchandise on range, OTB and trade strategy across apparel, footwear, accessories, home and general merchandise.

Brand Experience & Visual Merchandising

Bringing brand storytelling and seasonal campaigns to life in-store with consistency and local relevance.

Store Expansion & Format Strategy

Shaping physical footprint — new stores, refurbishments, format design and network development across large and small formats.

People Leadership & Capability

Building diverse, high-performing retail teams. Succession planning, capability uplift and a culture of accountability.

Financial Performance & P&L

Owning sales, margin and EBIT. Budgeting, forecasting, capital and opex governance with a growth mindset.

Loss Prevention, Safety & Risk

National LP, safety, facilities and asset strategy — protecting margin, people and brand integrity.

Transformation & Change

Leading enterprise-wide programs, embedding agile ways of working and driving measurable performance uplift.

Career History

25+ years across the leaders of Australian retail.

  1. Myer
    Jan 2026 — May 2026
    Australia · On-site
    Role 01

    National Operations Manager

    National store operations leadership across Myer's department store network — one of Australia's largest large-format retail fleets.

    • Owned execution, service standards and productivity across a national multi-site portfolio.
    • Partnered with merchandise, VM and store leadership to translate trade strategy into flawless in-store delivery.
    • Drove operating rhythm, KPI cadence and store-team accountability across the network.
  2. Officeworks
    Mar 2024 — Oct 2025
    Australia · On-site
    Role 02

    Head of Loss Prevention, Facilities & Assets

    National accountability for loss prevention, facilities and physical asset portfolio across the full Officeworks store network — from large-format superstores to smaller metro formats.

    • Led national LP strategy — protecting margin, reducing shrink and safeguarding brand integrity across every format.
    • Owned the national facilities and asset portfolio, balancing capital investment, safety and store uptime.
    • Built and led a multi-disciplinary team spanning risk, safety, property and asset management.
  3. Mosaic Brands
    Jan 2023 — Oct 2023
    Australia · On-site
    Role 03

    Head of Retail Operations · 700 stores

    Senior operations leadership across Mosaic's multi-brand apparel portfolio — driving trade, service and store execution across a nationwide small-format specialty fleet.

    • Cross-brand operations remit spanning apparel, footwear and accessories.
    • Focused on store productivity, VM execution and trade discipline in a highly competitive specialty environment.
    • Accountability for re-establishing all store processes, KPIs, recruitment, customer service, VM principles and workforce metrics post COVID — the reopening program.
  4. Target Australia
    Aug 2019 — Dec 2022
    Target Store Support Office
    Role 04

    Head of Operational Process & Profit Growth

    Owned the operational process agenda and profit-growth program across the national fleet — re-engineering execution, labour and end-to-end processes to unlock sustainable earnings.

    • Delivered multi-year profit-growth roadmap across store operations.
    • Redesigned labour models and store operating standards, lifting productivity at scale.
    • Partnered with executive team on enterprise transformation initiatives.
  5. Target Australia
    Feb 2019 — Aug 2019
    Williams Landing, VIC
    Role 05

    Head of Store Operations, Trade & Strategy Development

    Set the trade and store-operations strategy for the national network, aligning commercial priorities with in-store execution.

  6. Target Australia
    May 2016 — Feb 2019
    Target Store Support Office
    Role 06

    Head of Operations, Store Format & Development

    Led store format strategy and new-store development across large and small format sites — shaping the customer experience across new, refurbished and remodelled locations.

  7. Target Australia
    Jan 2016 — May 2016
    Victoria, Australia
    Role 07

    State Operations — Store Format, Victoria

    State-level ownership of store format execution across the Victorian portfolio.

  8. Target Australia
    Jan 2014 — Jan 2016
    Victoria, Australia
    Role 08

    State Manager / Regional Manager / District Manager

    Progressive multi-site leadership — accountable at State Manager level for up to 140 stores. Owned sales, service, people and operational standards across the portfolio.

    • State Manager scope across 140 stores.
    • Built high-performing regional and district leadership teams.
    • Delivered trade, service and operational KPIs across a large and diverse fleet.
  9. Target Australia
    Nov 2013 — Feb 2014
    Victoria, Australia
    Role 09

    Acting District Manager

    Stepped up to lead a district of stores, delivering trade, team and operational performance.

Referees

Senior leaders who know the work.

Guy Russo
Chairman, Guzman y Gomez
Formerly CEO Wesfarmers Department Stores, CEO McDonald's, CEO Target
0412 616 614
Mark Verbrugge
General Manager — Kmart Group
0428 198 640
Dean Simpson
Store Director — Marks & Spencer
0409 925 680
Steve Wallis
General Manager, Human Resources
0439 312 597
Contact

Let's talk.

Available for senior retail leadership roles across Australia and New Zealand.

Email
jckoenitz@gmail.com
Phone
0409 366 018
Based in Australia · Available nationally across Australia & New Zealand.
© 2026 Jason Koenitz. All rights reserved.
Senior Retail Executive · Curriculum Vitae